Booking a Holiday and the Journey There for Britons is More Exciting Than the Holiday Itself

LONDON, June 27, 2013 /PRNewswire/ —

The Great British Holiday Report reveals our vacation habits

Our holidays might be the highlight of our year, when we enjoy a few precious weeks away from the pressures of our lives at home. Yet for many people, the excitement starts long before we actually arrive at our destination.

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The planning and preparation for our travels is enough to put Brits in a good mood according to new findings from the Great British Holiday Report commissioned by Teletext Holidays. Almost a third (31%) feel most excited when on the journey to the destination, nearly 1 in 5 of us (19%) say it is when we actually book our vacation and 10% of us say we are the most excited when deciding where to go on holiday.

23% book within two months of travel and more than two thirds (67%) book within six months of departure. Of these, 12% are possibly enticed by last-minute offers, and book within a month of travel. “There are deals to be had right up until the last minute and we’d encourage those people who would typically book well in advance, to keep their eyes open for last minute offers too”. Amy Patel, Teletext Holidays

Men are the most likely to book a last minute deal, whilst women are almost twice as likely to book more than a year in advance. Although the average Briton spends £554.40 per person on their holiday it’s important to note that a total of 45% spend £400 or less, with just 17% spending more than £800. This indicates that a budget-friendly break, rather than a luxury getaway, is now the preferred option for the majority of Britons.

Yet, almost a third of Britons (31%) say they feel as if they have been ripped off when booking a holiday. Families are particularly budget conscious and feel more cheated than others. “Value for money is really important to our customers; this is why we recently launched our campaign Best Holidays… Best Prices, which ensures the prices you see on our website are the best prices available from the suppliers we work with” Amy Patel, Teletext Holidays.


Note to Editors

The Report, commissioned by Teletext Holidays showed that when travelling overseas, the most popular countries for families are:

  1. Spain
  2. France
  3. USA
  4. Greece
  5. Italy

The most popular city spots for Britons are:

  1. Barcelona
  2. Paris
  3. Dublin
  4. Rome
  5. Amsterdam

And the most popular beach holiday spots for Britons are:

  1. Barcelona
  2. Florida
  3. Benidorm
  4. San Francisco
  5. Sydney

The research for Teletext Holidays was carried out online by Opinion Matters between : 07 / 06 / 2013 and 11 / 06 / 2013 amongst a panel resulting in 1775 UK adults. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner’s Office and is fully compliant with the Data Protection Act (1998).

About Teletext Holidays:

At people can search and compare prices from thousands of holiday offers to multiple destinations, including packages, cruises and villa deals from the UK’s leading travel companies. had more than 19 million unique users in 2012.

Teletext Holidays is a subsidiary of Teletext Holdings Ltd, a joint partnership between Daily Mail General Trust (DMGT) and the company management team. DMGT is the parent company of media titles such as the Daily Mail, Mail on Sunday and Metro.

For further information or for a copy of the full report please contact:

Amy Patel at [email protected]

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