News From the Advertising Industry


¶Corporation for Travel Promotion, Washington, which was established by Congress last year, named JWT, part of WPP, and several sibling WPP agencies to handle the first worldwide marketing campaign to attract international travelers to visit the United States. The budget is estimated at $200 million. The other agencies working with JWT include Brand Union, Hill Knowlton and MediaCom.

¶The New York State agency known as Empire State Development issued a request for proposals for a campaign, carrying the theme “New York is open for business,” that would support the state’s business development efforts. Spending for the assignment, which is new, is estimated to be at least $10 million a year and not more than $50 million. The agency is handling the review internally, without a consultant.

¶Carlson Restaurants Worldwide, Carrollton, Tex., hired the Richards Group, Dallas, to handle the creative and media assignments for its TGI Friday’s restaurant chain. The creative work had most recently been handled by the Culver City, Calif., office of Wong, Doody, Crandall, Wiener. The media assignment had been handled by Horizon Media, for buying, and Pohmedia, for planning. Spending was estimated at $50 million.

¶Coldwell Banker Real Estate Corporation, Parsippany, N.J., chose Siltanen Partners, El Segundo, Calif., as its creative agency of record. The account had been handled by McKinney, Durham, N.C. Spending was estimated at $45 million.

¶1-800 Contacts, Draper, Utah, selected Duncan/Channon, San Francisco, as agency of record for its contact lens store along with a new operation, The assignment had most recently been handled internally. The company spent almost $40 million on advertising last year.

¶Wells Enterprises, LeMars, Iowa, named Pólvora Advertising, Miami, for a new assignment, to help introduce its Blue Bunny brand of ice cream to Hispanic consumers. Billings have not been determined.

¶Rémy Cointreau USA, New York, part of Rémy Cointreau, consolidated the account of its Rémy Martin Cognac line at the Vidal Partnership, New York. Advertising had been handled by La Comunidad, Miami, and the digital duties had been handled by Syndicate, New York. Billings were not disclosed.


¶Matthew Bull, chief creative officer at Lowe Partners Worldwide, London, part of the Interpublic Group of Companies, is leaving to “pursue a personal project,” the agency said. Mr. Bull, who has been based in New York for Lowe since taking the job in 2009, will be opening his own agency; he previously ran an agency in South Africa that had the backing of Lowe. To oversee Lowe’s creative work, the chief executive, Michael Wall, said, the agency will rely on its global creative council, as senior creative executives from Lowe offices around the world take turns serving as the council’s president for a one-year term. The first president will be Jose Miguel Sokoloff, chairman and chief creative officer at Lowe’s agency in Colombia, Lowe SSP3.

¶Jeffrey Histed, executive vice president at Northstar Research Partners, Toronto, part of MDC Partners, was promoted to chief culture officer, a new post.

¶Rick Carpenter joined Quigley-Simpson, Los Angeles, as president, a new post. He has held posts like president and chief executive at the Chicago and Los Angeles offices of DDB Worldwide, part of the Omnicom Group.

¶Barbara Pelham joined Universal McCann, New York, part of the Mediabrands division of the Interpublic Group of Companies, as executive vice president and global managing partner for the MasterCard account. She succeeds Matt Kasindorf, executive vice president and managing director, who will focus on the other large Universal McCann accounts he oversees like ExxonMobil. Ms. Pelham had most recently been an executive group director at OgilvyOne, New York, part of the Ogilvy Mather Worldwide unit of WPP. Universal McCann’s work for MasterCard has expanded significantly recently; the agency now handles media duties in the United States along with its previous assignment of handling the media duties in overseas markets.


¶Pollack P.R. Marketing Group, Los Angeles, is opening an office in New York, to be led by Mike Greece. He had been managing director at the New York office of Padilla Speer Beardsley.

¶Revenue for advertising that runs outside the home increased 4.5 percent in the second quarter compared with the same period a year ago, according to the Outdoor Advertising Association of America. Ad revenue for out-of-home advertising has been growing since the second quarter of 2010.

¶Toyota Motor Sales USA, part of Toyota Motor, agreed to be the “signature sponsor” of the inaugural schedule of Bounce TV, which describes itself as the first over-the-air broadcast network for African-Americans. The network is to begin broadcasting on Sept. 26 with a presentation of the 1978 movie “The Wiz.”

¶The Advertising Club of New York and Google are teaming up for the Young Innovators Award, open to those under age 30. The top prize is $5,000 cash. Submissions of video clips to the club’s new brand channel on YouTube are being accepted through Sept. 12. The winners are to be announced on Sept. 22.

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