Australia Israel Trade Awards night recognising Sydney Travel Wholesalers – e

Hon Andrew Stoner

Group photo Companies receiving Trade Award

The Israel Trade Tourism Commission and the AICC last night hosted The Australia Israel Trade Awards reception in Sydney. The Australia Israel Trade Awards is held biannually and recognises outstanding achievements by Australian Companies trading with Israel.

The awards honour the vibrant Israeli and Australian business communities and their bilateral trade initiatives.
This year we were honoured to have The Hon. Andrew STONER, NSW Deputy Premier, Minister for Trade and Investment, and Minister for Regional Infrastructure and Services as guest speaker at the NSW event. Minister Stoner’s participation highlights the NSW Government’s focus on further developing the strong trade relationship between the State of NSW and the State of Israel.

The recent trade figures between Australia and Israel continue to show strong growth with total trade in 2010 between the two countries summed to $715 million.

Among the 17 companies receiving the Trade Award last night were 2 travel wholesalers: Israel Travel Centre and Greece and Mediterranean Travel Centre, who were recognized for their contribution to promoting Tourism to Israel.

Merav Gonen, Trade Tourism Manager at The Israel Trade Tourism Commission noted the strong growth in the number of Tourists travelling from Australia to Israel, with of 32% increase in the number of Australians who chose Israel as their holiday destination in 2010.

2010 was a record year with a total of 3.45 Million tourists, a 26% annual growth compared to 2009 . Latest figures released for the first half of 2011 show that tourist arrivals to Israel continue to rise.

Gonen invited travel agents who are interested to learn more about this unique and growing destination to come to the “Beautiful Israel” seminar to be held in Sydney next month.

Israel offers a diverse “attraction menu” of ancient biblical sites and sunny Mediterranean beaches, history and culture, people landscapes, holy places, lively markets and nightlife all within close proximity.

Jerusalem and Tel-Aviv- Israel’s 2 main cities and most striking opposites, have been voted by Travel+Leisure Magazine, as second and third on the list of best cities in Africa and the Middle East .

Jerusalem was also ranked in the top 25 destinations in the world by ‘Trip advisor’.

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